Television PSA Tips
A helpful instruction guide for placement of
television Public Service Announcements
Many Leagues are very familiar with how to work with local television
stations, but here are some pointers that may be helpful:
What types of stations should be approached?
Contact local television stations that are open to using community PSAs
and have a history of airing PSAs.
Can I submit the PSA to more than one station at a
time?
To have the greatest impact, you should submit the PSA to all the TV
stations in your local area.
Who should be contacted at the station?
Begin your contact with the station by calling the public affairs or
community affairs director. If the station doesn’t have
someone in that role, ask the receptionist who handles PSAs. Try to set
up an in person meeting and if that does not work, write letters or
emails to the station stating why they should air your PSA; try to
develop a local connection with the station.
What about placement of PSAs throughout the day?
As for timing of placements, stations typically run PSAs as
they can fit them into their schedule.
How can we make using these PSAs attractive to the
station?
Some stations may be more willing to produce and run PSAs if
you can offer them some kind of trade in exchange. For example, you
may be able to thank them in your newsletter or on your Web site,
depending on your state or local League’s policy regarding these
types of exchanges.
When should the PSAs start to run and how frequently?
You will want to have the station start running these close to
your event and immediately afterwards.
As for frequency, the more frequently these can be aired each day,
the better. Conventional “wisdom” is that it takes
three repetitions before a listener really gets the message. An ideal
schedule would be to run these at least two or three times a day for the
two weeks leading to your event. To keep these spots
“fresh” the station may want to alter copy or lengths of
spots as the weeks go on.
Related Files
Television PSA Tips (Word Document)
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