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Membership Recruitment Initiative
Membership Recruitment Initiative
First unveiled at the 2006 National Convention, the Membership Recruitment Initiative is a successful partnership between the local, state and national Leagues to recruit new members at the grassroots level. By combining outreach strategies, focusing on a target demographic, and establishing a network of coaches, the participating local Leagues (as a group) have experienced net membership growth, as well as have increased visibility; improved relationships with the media and other community organizations; and implemented strategic plans for organizational growth. LWVUS is working with states individually to implement the initiative locally – bringing on one state at a time. Our goal is to be working in partnership with all states by 2012. This section offers some tools and resources from the initiative. For more information, use the contact form and select “Membership Recruitment Initiative.”

Tools & Resources

Bill of Rights Press Template 2009
Customize this template press release to release to the media in your community.

Election Day 2009 Press Template
Customize this press template to release to the media in your community. Let them know how your League has helped prepare your community for Election Day.


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Background Information

Will Boomer Retirees Form a New Army of Volunteers?
Urban Institute news release about their recent papers about the boomer generation - the target demographic for the LWVUS membership recruitment initiative - and their volunteering trends.

Make Room for Boomers
The Chronicle of Philanthropy article with background information about the baby boomer generation - the target demographic for the LWVUS membership recruitment initiative.


 
 
 
 
 

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