The following information is useful when working with your printer or graphic designer. Leagues have the option of using colors other than the official logo when creating publications in the following situations.

Four Color Printing

League Logo - TraditionalLWV Open Logo

When printing in full or 4-color, use PMS 294 blue for the square and PMS 200 Red for the slash. PMS or Pantone® Matching System, is a color reproduction system used by designers and printers.

Reverse sampleReverse sample

If printing on a dark background that provides little or no contrast, use the reverse color variation for the box. In these situations, the swoosh is always 25% of the background color.

One and Two Color Printing

When printing in 1-color or 2-color use the single color version of the logo. There are no restrictions on the specific colors to be used. However, the following rules apply:

When the League logo is placed on a background color that is either white or a light color, the box is a 100 % darker version of the background. The swoosh is 25 percent of box color. LWV is the same color as the background.

Sample #1:  Two Color (Black and White)

Black and Whilte Sample
  • Standard Black and White Logo
  • In the traditional logo, the box is 100% black
  • In the open logo, the LWV is 100% black
  • The swoosh is 25% Black

Sample #2:  Two Color (Purple and Yellow)

Purple and Yellow Sample
  • The sample is using light yellow as the background color.
  • In the traditional logo, the box is 100% of the darker color – Purple and the LWV is the light yellow.
  • In the open logo, the LWV is 100% of the darker color - Purple
  • The swoosh is 25% of the darker color (Purple)

Reverse Color Variations

Pantone 361The logo may be used in reverse on a solid, colored background. In such cases, the box and the swoosh are both percentages of the background color.  LWV is the same color as the solid background. The percentage of color for the box and swoosh are determined by the background.

For all the samples below, the base color is PMS 361 (Green).

Sample #3: A background that is 25% or less of the base color

If the background is 0-25% of the base color, the box would be 100% of the base color and the swoosh would be 50% of the base color.

Reverse 25%
  • Background is 20% (less than 25%) of PMS 361
  • In the traditional logo, the box is 100% of PMS 361.
  • In the open logo, the LWV is 100% of PMS 361
  • The swoosh is 50% of PMS 361.
  • Use this combination when background is between 0 and 25% of the darkest color.

Sample #4: A background that is between 26 and 50% of the base color

If the background is 26% - 50% of the base color, the box would be 100% of the base color and the swoosh would be 25% of the base color.

Reverse 50%
  • Background is 40% of PMS 361 (green).
  • In the traditional logo, the box is 100% of base.
  • In the open logo, the LWV is 100% of base.
  • The swoosh is 25% of PMS 361 (green).
  • Use this combination for backgrounds between 25% and 50% of the darkest color.
  • This is the standard for one or two color usage as shown above in samples 1 and 2.

Sample #5: (51-100%): A background that is between 51 and 100% of the base color

If the background is greater than 50% of the base color, the box should be 0% of the base color and the swoosh should be 25% of the base color.

100% Reverse
  • Background is 100% of PMS 361.
  • In the traditional logo, the box is 0% of PMS 361.
  • In the open logo, the LWV is 100% of PMS 361.
  • The swoosh is 25% of PMS 361.
  • Use this combination when background is 50% and 100% of the darkest color.