Logo Standards
The League of Women Voters’ logo, like our name, is our identity. It conveys the full collective power of the LWV mission to the public, our members and supporters. It says that we are 140,000 members and supporters strong. While each league is unique in their local activities and grassroots efforts, as a unified group, all Leagues working towards our core mission - encouraging informed and active participation in government, increasing understanding of major public policy issues, and influencing public policy through education and advocacy. Maintaining the integrity of our logo is essential to our work and conveying a unified message.Over the years we have seen attempts to capitalize on the League’s brand through deceptive alterations of our name and/or logo. This creates confusion among the general public and can prove costly in terms of financial and grassroots support. We have established these guidelines as a way to maintain the integrity of and reinforce our identity. Establishing a unified look also makes it easier to legally pursue individuals and organizations who are misusing our name and image.
We ask that you please follow the following guidelines on your website and printed materials. When using the logo keep in mind that variations weaken our legal ability to protect our “mark,” therefore we cannot approve requests to alter its appearance in ways other than prescribed in the guidelines below. Think of the LWV logo as our family identity. Use the logo to spread, reinforce and protect that identity.
If you have questions about the logo and its use send us an email at logo@lwv.org or contact us at 202.429.1965.
LWV Logos
Open Logo
Traditional Logo
We recommend use of the League name with the logo in order to strengthen the association between the two.
When using the traditional logo the name LEAGUE OF WOMEN VOTERS should be printed in the same color as the box. When using the open logo the name LEAGUE OF WOMEN VOTERS should be printed in the same color as the letters “LWV”.
Colors
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CYMK: |
CYMK |
RGB: |
RGB: |
The official colors of the logo are Blue for the square and Red for the swoosh.
The blue square is designated to print in PMS 294 and the red swoosh in PMS 200. PMS stands for Pantone® Matching System, a color standard used by designers and printers.
For programs that specify RGB or CYMK.
CMYK stands for Cyan, Magenta, Yellow and Black.
RGB stands for Red, Green and Black color space used for electronic displays, monitors, cell phones, etc.
Font and Spacing
The League’s official font is Baskerville, however |
LEAGUE OF WOMEN VOTERS® |
The name of a local or state League may be printed either in a san serif such as Helvetica or Arial. When using these fonts the letters must be horizontally spaced. |
LEAGUE OF WOMEN VOTERS® |
How to Use the Registration Mark “®”
When the logo is used in conjunction with the League name, the ® mark should be placed only at the end of "League of Women Voters," to indicate that both the logo and the League name are trademarked. |
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When the traditional version of the logo stands alone, the logo must be accompanied by the ® mark symbol on the upper right hand side of the logo. |
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Which File Format is Best to Use
File Type |
Best Used for the Following: |
JPEG |
Word processing documents, Website |
PNG |
Word processing documents, Website |
Vector (AI, ESP and SVG) |
Banners, stationary, brochures, billboards, etc. |
What are vector files?
Vector files are graphics that are stored as mathematical formulae rather than pixels. Common vector file types end with the extension AI, EPS and SVG. Vector files are easier to manipulate and have more creative options. It can scale to fit a billboard, is ideal for stationery and other print materials such as brochures and direct-mail pieces.
