When printing in full or 4-color use PMS 294 blue for the square and PMS 200 Red for the slash.

 

If you are printing on a dark background that provides little or no contrast, use the reverse color variation for the box. In these situations the swoosh is always 25% of the background color.

When printing in 1-color or 2-color use the single color version of the logo. There are no restrictions on the specific colors to be used. However, the following do apply:

When the League logo is placed on a background color that is either white or a light color, the box is a 100 % darker version of the background. The swoosh is 25 percent of box color.  LWV is the same color as the background.

Sample 1

• The colors are light yellow (PMS 100) and Purple (PMS 260)
• The box is set at 100% of the background color - Purple (PMS 260)
• The swoosh is set at 25% of box color  - Purple (PMS 260)
• LWV is light yellow (PMS 100)

Sample 2

• Standard Black and White Logo
• Box is 100% black
• The swoosh is 25% Black

Reverse Color Variations

The logo may be used in reverse on a solid, colored background. In such cases, the box and the swoosh are both percentages of the background color.  LWV is the same color as the solid background.

The percentages of the box and swoosh are determined by the background.  If the background is 0-25% of the base color, the box should be 100% of the base color and the swoosh should be  50% of the base color.

Sample 3 (0-25%):  Green

• Background is 20% (less than 25%) of the base color - PMS 364 (green).
• Box is 100%.
• The swoosh is 50%.
• Use this combination when background is between 0 and 25% of the darkest color.

If the background is 26% - 50% of the base color, the box should be 100% of the base color and the swoosh should be 25% of the base color.

Sample 4 (26-50%)

• Background is 50% of PMS 364 (green).
• Box is 100% of PMS 364 (green).
• The swoosh is 25% of PMS 364 (green).
• Use this combination for backgrounds between 25% and 50% of the darkest color.
• This is the standard for two color usage as shown above in samples 1 and 2.

If the background is greater than 50% of the base color, the box should be 0% of the base color and the swoosh should be 25% of the base color.

Sample 5 (51-100%)

• Background is 100% of PMS 364.
• Box is 100% of white (0% of PMS 364).
• The swoosh is 25% of PMS 364.
• Use this combination when background is 50% and 100% of the darkest color.

Which file format for Printed Materials?

How to Use the Logo in a Word Document?

Most programs like Microsoft Word and PowerPoint allow you to insert a graphic into a document. Select the logo and file format you want to use and download onto your hard drive. You have two file options JPG or PNG files. PNG files are larger and will give you better clarity and sharpness. You may have to resize the PNG graphic to fit your document.

• Download the logo onto your hard drive
• Open your document and place your cursor where you want the logo to appear.
• On the tool bar menu click “insert.”
• Click on picture.
• Click on “from file”
• Select the download logo you want to use.

 Other things you need to know

If you do not have Adobe Illustrator, Photoshop or a similar program, you will not be able to open or manipulate these files. This software allows you to make the logo large as you want without losing quality.

Remember to tell your designer that the registered mark should be on the name if it is included with the logo.