My election season travel is truly in full swing. I’ve been on the road for nearly a month, visiting Ohio, Colorado, Missouri, and now Michigan, and after a few quick days back home in Georgia, I’m hitting the road again visiting a few more states before the Election Day.

According to Nielsen—the company that spends millions of dollars each year to examine the actual television viewing habits of the American public—98 percent of people’s video time is spent with traditional television. That means on a TV set with their remote control. Not on their laptop, not on their smartphone, not on their tablet—on a television set.