• The LWVEF is pleased to release a new whitepaper entitled Power the Vote 2012: How a new initiative launched results for millions of voters.

  • Only a few short weeks have passed since Election Day, but it already feels like a lifetime ago. No longer are voters in swing states subjected to nonstop political ads, and the evening news is once again covering a host of national and international issues instead of just wall-to-wall coverage of the presidential campaign. But, Election Day was as much a starting line as it was an end point. Now is the time to reflect back on the 2012 election and look toward what’s to come in 2013.

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  • According to Nielsen—the company that spends millions of dollars each year to examine the actual television viewing habits of the American public—98 percent of people’s video time is spent with traditional television. That means on a TV set with their remote control. Not on their laptop, not on their smartphone, not on their tablet—on a television set.

  • A record number of campaign advertisements are flooding the television airwaves in communities across the nation. Many of these ads are being run by “outside groups” that are supposedly independent from a candidate. These “outside group” ads (sometimes referred to “third-party” ads) threaten to spread misinformation as studies have shown that these ads contain a higher level of both attacks and inaccurate statements than candidate campaign ads.

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  • The League’s Truth in Campaign Advertising project seeks to encourage and support local television stations as they exercise their responsibility to ensure the campaign ads they run are accurate, to reject those that are not, and, as part of their service to their communities, on the station’s news segments to provide viewers with nonpartisan, objective analysis of the political ads being run on their station. And help the public become critical/sophisticated/knowledgeable viewers of the ads that are on the air.