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LWV Brand Standards and Logo Files

League of Women Voters

The League of Women Voters visual system is designed to be dynamic and recognizable, and our logo is the cornerstone of our brand. It is very important to maintain the integrity and consistency of our trademarked name and logo. These Brand Standards will help the nationwide organization maintain a unified look—a branding tactic that is both essential to our legal ability to protect our trademark, as well as creating a trusted visual face that will establish brand recall with our supporters (and those we hope will soon become supporters!).

The name and logo have been legally trademarked by LWVUS and are owned by LWVUS on behalf of all the state and local chapters who are part of our organization. Hence, LWVUS is responsible for protecting our brand and, in turn, those who are part of our family need to use it appropriately. We have established these guidelines in order to maintain the integrity of and reinforce our identity.

Please note that the blue "box logo" and any LWV logos with serif font have been retired and should be replaced by the assets available for download below.

Blue box LWV logo [RETIRED]; serif font LWV logo [RETIRED]

This document is organized to assist you in identifying how to use the logo in both digital and print mediums. In both applications, the standards address requirements pertaining to the following:

  • logo design
  • logo colors
  • presentation of the League name
  • use of the registration mark
  • impermissible variations
  • production tips


  • LWVUS Brand Standards
    All LWV materials created moving forward—for both digital and printed materials—must adhere to this Brand Standards document.
  • Logo files (general) [automatic download]
  • Logo files (state & local League-specific)
  • Alt logos package [automatic download]
    This file includes variations of the LWV logo, including pride flag logos, white and black logos, and logos sized for both the square and circle dimensions of Facebook, Twitter, and Instagram profiles. More information about our Visual System Standards for Social Media can be found on page 26 of the Brand Standards. 
    *Please note when uploading an avatar on Facebook, you may need to adjust the default crop. You can find a screenshot of how to accomplish this here.*
  • Pride flag logos [automatic download] (also included in the alt logos package above)
    Learn more about Pride Month and pride flags here.
  • Photo/Video Release Template
    This waiver and notice template are for Leagues to use when conducting photo and video shoots of your events. It is important to use these forms in order to protect our right to photos and videos recorded for organic and promotional use.
  • LWVUS Merch Portal
    Visit the LWVUS Merch Portal, where League leaders may order materials for their work across the country.
  • LWVUS Flickr Site
    Leagues are free to use any of these photos in their promotions.
  • VOTE411 Brand Standards and Logo Files