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Women Power the Vote Day of Action Toolkit

You can also download a PDF of this toolkit here.

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100 years ago, women didn’t have representation in government. With the ratification of the 19th Amendment, women and their allies won the biggest growth in our democracy in the last 100 years. We celebrate this great accomplishment by standing in our power, but at the same time, we acknowledge that the 19th Amendment did not break down voting barriers for all women. Even today, our work is not done.  

Day of Action goals

Many Americans still don’t have their voices heard in choosing our representatives. Politicians have robbed voters of their power by manipulating access to the polls and gerrymandering districts at all levels of government. As the 2020 decennial Census approaches, the prospect of an inaccurate or incomplete count threatens to deprive even more people of their rightful share in American democracy.  

Women have played a fundamental role in shaping an inclusive and active electorate. Women have powered -- and continue to power -- the vote. On the 100th birthday of the League of Women Voters, we are keeping in line with the fact that we were born from the suffrage movement and are centering our Day of Action around the theme: Women Power the Vote

Toolkit Overview

The Day of Action is an opportunity for Leagues across the country to participate in a shared moment to celebrate our 100th birthday and honor our legacy. We are rooted in a 100-year history of fighting to strengthen our democracy, and we will demonstrate our continued power through a coordinated Day of Action on February 14th, 2020.

We understand that your individual League’s birthday may not fall on February 14th, 2020 and that you may already have a full day of activities planned on your birthday. And that’s ok!

Activities and Actions for February 14, 2020

Leagues across the country can participate in this collective Day of Action through a number of activities, both digitally and in-person. Through the nationwide campaign for People Powered Fair Maps, LWVUS will provide direction and message support for Leagues to fold this action into other League birthday celebrations.

Leagues can participate in this Day of Action by incorporating actions or activities that highlight the League's legacy, demonstrate our organizational impact, and show how women power the vote! Day of Action participation can be:

  • Public dialogues (i.e. a luncheon, educational forum, panel discussions)
  • Social media posts (Twitter, Facebook, Instagram)
  • Traditional media (LTE, op-ed, press release)
  • Advocacy (letter writing, lobby day, rally, phone banking, proclamation, protests, honk and wave!)
  • Electoral outreach (voter registration, signature collection, pledge to be counted cards)
  • Leadership development (offered training to the public or members—could be how to testify, how to recruit volunteers)

Day of Action Planning Checklist

We hope that the Day of Action is a way to bring additional attention to League work and our nation-wide impact! This is our time to tell our story and to bring in new people. For a successful Day of Action, we recommend going through the following checklist:

 

  • Assign roles! Don’t do it alone
  • Publicize your event(s)
  • Follow up with attendees after your event

Day of Action Frequently Asked Questions

Q: Why should Leagues participate in the Day of Action?  

A: Fun, power, and celebration! The nationally coordinated Day of Action allows us to harness the full power of the national, state, and local League work across the country. By participating in an action on or near February 14th, 2020, we are able to bring maximum attention to who we are, what we’ve done, and how we will continue to be a champion for democracy through action.  

Q: Why do we need to register our events?  

A: To tell our collective story. By sharing what we are doing to celebrate, we make it possible to connect all the activity in a way that shows how women power the vote, at the National, State and local level.  We will also be able to provide state by state accounts to League leaders so state Leagues can properly publicize what is happening in their states.

Registering your event will also help us to figure out how to best distribute our resources. Register your event here: https://www.surveymonkey.com/r/2020DayofAction

Q: We already celebrated our 100th anniversary. Are you asking us to plan an additional event on the Day of Action as well?  

A: Not really! The Day of Action is a moment to come together in a nation-wide effort to celebrate and demonstrate our power, relevance, and voice – so while it may be different from your own League’s 100th Birthday celebration, it is still related!  We are asking that you think of the activities and goals you already have planned, and tie it to the Day of Action. You can review the toolkit to find information about how to make your event more action-oriented.

Participation in the Day of Action can look like different things, we have outlined the following as recommended activities:

  • Public Dialogue (i.e. luncheon, educational forum, or panel discussion)  
  • Social Media Posts (i.e. posts on Twitter, Facebook, or Instagram)  
  • Traditional Media (i.e. a press release, letter to the editor, or op-ed)  
  • Advocacy (i.e. a proclamation, letter writing, lobby day, rally, or protest)  
  • Electoral outreach (i.e. voter registration, signature collection for a petition, or pledge to be counted cards)
  • Leadership development  
Q: We are planning a 100th anniversary celebration on or near February 14th, but it doesn’t involve any of the suggested activities. Can we still count it?  

A: Yes! Because the nationwide effort is action-oriented, we encourage you to consider integrating activities in your already-planned celebration that can count as “actions.” Consider adding legislature postcard writing to your public historical celebration event, or ask participants to fill out vote commitment cards or Census pledges (included in the toolkit). If you would like to discuss ideas about how to incorporate action into your celebration plans, feel free to reach out to Alicia Gurrieri at [email protected] or Alma Couverthié at [email protected].  

Q: Why is the theme “Women Power the Vote”?  

A: Women continue to Power the Vote! The ratification of the 19th Amendment marked the single largest expansion of our electorate in the last 100 years. It was a fight led by women and their allies and took over 100 years to accomplish. We are using the theme “women power the vote” to acknowledge this historic fight and to center the League of Women Voters around the work that needs to come.

Q: Where can I go to find resources to prepare for the Day of Action?

A: Everything you need for the Day of Action can be found on the League Management site at lwv.org/DayofAction! Additionally, by registering your event through the sign up form, you will be able to get updates about our progress towards our goal of participation from 600 Leagues!

Q: How does the Day of Action Toolkit relate to the 100th Anniversary Toolkit LWVUS released in 2017? How about with the She Is Me Toolkit?

A: All toolkits are related, and we encourage you check out the 100th Anniversary summary page to get all of the information related to the Centennial activities and opportunities! Below, we have provided a way to understand how to use the toolkits:

Women Power the Vote Day of Action toolkit is for events and activities planned in the lead up to and on the Day of Action on February 14th, 2020, and provides an action-oriented style frame for thinking through member, volunteer, and public engagement.

The 100th Anniversary Toolkit is meant to provide branding materials for Leagues’ historical celebrations. Considering the historical significance of February 14th, 2020, we know Leagues have been planning historical celebrations for months and even years. The Day of Action toolkit is not meant to replace the 100th Anniversary toolkit but to “come alongside” that celebration with tools to help Leagues demonstrate our power on that day as we celebrate our history.

She Is Me is LWVUS's digital (online) campaign focused on reaching new audiences with a general re-introduction of the organization. Leagues are welcome to take part in this LWVUS campaign. As Leagues have capacity and desire to participate in She Is Me, the She Is Me toolkit is meant to help them do so. There will be She Is Me specific content for the Day of Action in the social media section of the Day of Action toolkit that Leagues can use to connect the storytelling of She Is Me with the excitement of the Day of Action.

Q: We can’t do an event on February 14th, 2020. Can we still be part of the Day of Action?

A: YES! To be counted, you must REGISTER YOUR EVENT. We understand that there may be reasons that you are unable to organize an event ON February 14th, but we do want to make your work count. If February 14th is not plausible, think about an event before February 14th. We can use the momentum to build excitement and energy for our Day of Action. We won’t count events past February 25th, as we need the data before then to be able to properly report information back to the field.

No matter what, we encourage you to still participate on February 14th, 2020 by posting on social media using #WomenPowerTheVote!

Q: Who should I contact with my Day of Action related concerns?

A: The Organizing Team! You can reach Alma Couverthié at [email protected] or Alicia Gurrieri at [email protected]


Women Power the Vote logos

 

Women Power the Vote LWV

Click on the image above to download the Women Power the Vote logos

Logos are available in .png and .jpg formats. There are two versions of the logo: one in full color for use on light backgrounds and one in white for use on dark backgrounds. Please adhere to the following rules when using these logos:

  1. Do not change the existing dimensions and angle of the logo. When resizing the logo, always maintain the existing ratio between width and height. Never stretch or distort the logo. Never rotate the logo to be at a different angle.
  2. Do not change the colors of the logo. The existing logo colors are part of the branding of Women Power the Vote.
  3. You may use the logo for both print and digital branding. If you need the logos in a format other than .png or .jpg, please email [email protected].

Tips for applying a DEI lens to your Day of Action

Our diversity, equity, and inclusion (DEI) policy acts as a framework to apply to all of our work. No matter the activities you organize and engage in on the Day of Action, you have the opportunity to strengthen your work and impact by applying a DEI lens. A DEI lens is a way of looking at your League work in a way that addresses long-term and short-term goals of building trust in our communities, deepening our engagement with new communities and leveraging our position to build power.

For more resources on the DEI lens we invite you to view the June 2019 and October 2019 DEI webinars found at and to explore the DEI lens questions.

Day of Action activities

Some ways of applying a DEI lens to your Day of Action include doing a self-audit, and asking questions like:

  • Who is at the table during event planning? Are all voices at the table elevated and respected?
  • Who is disproportionately impacted by the issues we work on/we plan to elevate on our Day of Action?
  • Are those communities involved?
  • What is our immediate goal for the Day of Action?
  • What is our long-term goal?
  • Are we hosting an event that requires speakers? Who are we asking to speak? Do we have multiple community perspectives represented?
  • Who are we trying to reach? What is our mechanism for reaching our target audience?
  • Are we celebrating our history and accomplishments within a framework that acknowledges its diversity and inclusion issues?

The League’s birthday is a time for celebration, but it is important that we do not ignore our past. As addressed by Virginia Kase’s op-ed, the League of Women Voters has not always been on the right side of history when it comes to fighting for the rights of all people—particularly those most disproportionately impacted by voting rights. And we cannot celebrate this as a victory for all women when women of color faced a longer and harder process to being able to vote. It is important – now more than ever—to ensure that we use our League power and voices to demonstrate that we are an organization demand a democracy powered by the people, for the people – all the people.

Public events should be as inclusive as possible. We invite you to view and utilize this DEI Event checklist during your planning process.


Tips for volunteer recruitment and engagement

The Day of Action provides the opportunity to share our mission with the country and to engage current and new volunteers. The Day of Action may be a one-off event, but it provides the opportunity to re-energize your base and solicit additional volunteers who are motivated to participate in a historic moment.

Growing an effective volunteer base is an intentional process—even if it is for one event. When volunteers have a positive experience with the League, we increase their likelihood to stay committed to our work and to come back for more! The elements of a great volunteer program include coming up with a plan, an ask, training, thoughts for growth, and investment in culture.

The Planning:

Developing the plan helps avoid any confusion the day of an event and allows the League to be thoughtful in the lead-up.

  • What is the purpose for your volunteers?
  • What are the tasks and needs for an event to be successful? How are you assigning these roles?
  • How will your volunteers be managed? How will they be recruited and thanked?

The Ask:

Knowing how to leverage individuals’ interests and empower volunteers is important. We know that not all volunteers are motivated in the same way. If you are having trouble getting volunteers to make a commitment, try to have deeper conversations to understand their motivation and switching up what tasks you’re asking them to take on—this can make your ask more effective.

The Training:

No action is too small to offer training. Training is an important investment in the people we are working with and helps us build our power by building up new leaders who will be able to do the work. It is unrealistic and unsustainable to expect that every volunteer will be entering an event with precise League expertise. Demonstrate you are willing to bring people in by providing training necessary to do what is asked of them.

The Growth:

Volunteers enter events and organizations with varying levels of commitment and capacity. For your Day of Action, are you able to provide volunteers who have varying levels of capacity a way to engage?

The Culture:

Our volunteers will always remember the way they have been made to feel. Some recommendations for creating a positive culture and space for volunteers is to:

This framework can be applied to any volunteer recruitment plan—big or small. We want to continue to cultivate the individuals who are part of the League as we engage new volunteers. The national office will continue to support Leagues in this work and growth.


Fundraising tips

Donating and fundraising are ways to do action! And Day of Action is a great opportunity to commit to making democracy work with financial gifts. Lift the work of volunteers, voters, and the League by asking people to join you in making a financial contribution.

Consider these fundraising activities to communicate with supporters and invite them to invest in the League’s vision for the next 100 years:

  • Host a house party. After an impactful day of lobbying, voter engagement, or training, invite supporters to celebrate the impact by joining a house party. House parties are a great way to bring people together, to network, and to raise consciousness about what the League is doing and why it’s more important than ever. To learn more about hosting a house party, visit the League Management Site’s Fundraising page.
  • Crowdfund. Host a fundraiser on your personal social media page, share your story about:
    • Your first time voting,
    • Your first time talking to an elected representative, making public comment at a government meeting, or testifying at a committee hearing,
    • How you live in a gerrymandered district and why people-powered maps will make a difference in your state,
    • Your community’s representation—whether it’s representative and you’re proud of that, or if there is room for improvement.

Share your story, then invite your friends and family to donate to your story and the League’s work to empower voters and defend democracy. Encourage other supporters to open fundraisers on their social media page to share their democracy story. Learn more about crowdfunding on the League Management Site’s Fundraising page.

  • Honor a strong person in your life. Host a celebration—in-person or online—for a person who inspires you to make democracy work. Ask the people you love to join you in sharing their memories of this strong person, their vision of democracy, and to give a gift that honors their legacy.

Proclamation Template

For Leagues wishing to have their legislature, governor, city council, or other government body issue a proclamation on February 14th, LWVUS has prepared an editable template. Download the proclamation template.


Sample Event Sign-in Sheet

With any event that you are planning, it is important to try to capture information about how many people you reached and who you reached. By having an event sign-in sheet, you are able to follow up with the people you reached. You can keep these folks engaged and build them into your work. Download the sign-in sheet.

    Day of Action event sign up sheet

     

     


    Printable Voter Pledge Cards

    Is voter registration part of your Day of Action plan? Following up with voters, especially new voters, is a critical step to get people to turn out to the polls. For more tips on running an effective GOTV effort, please see our Get out the Vote Toolkit. Download printable voter pledge cards.

    Voter Pledge cards

     

     


    Sample Social Media Posts

    We will be providing sample social media posts and graphics as we move closer to February 2020. Please bookmark this page and check back

    As you plan your social media messaging, please be sure to use #WomenPowerTheVote for all Day of Action-related posts. You may also use #LWV100 as an additional hashtag.

    She Is Me

    Social media activity for the day of action is also a great place to incorporate LWV’s She Is Me campaign.

    In addition to the wider sample social media posts and graphics for Women Power the Vote, we’ll also be providing She Is Me social media samples specific to our Women Power the Vote Day of Action.

    More about She Is Me: She Is Me is an online campaign to celebrate 100 years of League work through the inter-generational stories of our real League of Women Voters members. The goal of She Is Me is to generate awareness of the League of Women Voters among new audiences, focusing on cultivating the next generation of LWV supporters. If you haven’t already, please check out our She Is Me toolkit for a longer explanation of the campaign and tons of other resources for participating.


    Sample Press Release

    Download editable press release.
     

    FOR IMMEDIATE RELEASE                                                                                    Contact: [YOUR NAME] 

    [DATE]                                                                                                                                                         [YOUR PHONE] 

    [YOUR URL]                                                                                                                                           [YOUR EMAIL] 

     

    LWV of [XX] Participates in Nationwide Day of Action for Organization’s 100th Birthday 

    [YOUR TOWN] – The League of Women Voters turns 100 years old on February 14, 2020, and to celebrate, local and state Leagues around the country are taking to the streets for a nationwide day of action called “Women Power the Vote.”  

    “The League was founded by suffrage leaders 100 years ago to help American women exercise their new right to vote,” said [NAME AND LEAGUE POSITION TITLE]. “So today we’re celebrating by joining Leagues across the country in demonstrating the power of women to achieve a more perfect democracy.” 

    “Women Power the Vote” celebrates the League’s 100-year milestone by bringing together Leagues in over 750 communities across the country with one unified day of action.  

    “For 100 years, Leagues have registered voters, informed their communities on the issues, advocated in their legislatures, and helped shape their communities and this country,” said Chris Carson, president of the board of the League of Women Voters of the United States. “We only saw it fitting that we should celebrate this milestone with a coordinated day of the kind of grassroots activism our members and supporters have embraced for an entire century.” 

    [INSERT DETAILS OF YOUR LEAGUE'S CHOSEN WORK FOR THE DAY OF ACTION: legislative day, march/rally, educational event, etc.]. 

    “We’re celebrating our history by taking action for our future,” said [NAME AND POSITION TITLE]. “Our founders achieved the impossible by getting the 19th Amendment passed 100 years ago, so today we honor their fight by continuing to push our democracy forward so that every voter can play a critical role in shaping our country.” 

    ### 

    The League of Women Voters, a nonpartisan political organization, encourages informed and active participation in government, works to increase understanding of major public policy issues, and influences public policy through education and advocacy. Membership is open to men and women of all ages. With over 750 affiliates across the county, the League is one of the nation’s most trusted organizations. 


    LWV Merchandise Portal

    The LWV merch portal includes many items for bulk purchase that may be helpful for your League's day of action activities. Check out the LWVUS Merch Portal!

    Some items of interest for day of action activities include:


    Additional Resources

    Women Powe