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She Is Me Toolkit

She Is Me Cover

Outline and Messaging Guidelines for She Is Me Anniversary Campaign

The national office launched an exciting online campaign on August 15 called She Is Me. She Is Me is our online (digital) campaign to introduce the League to new audiences online in our 100th year.

Check out the microsite for the She Is Me campaign! 

We’re so excited to bring you a toolkit to help you join this exciting project. The She Is Me toolkit outlines the purpose and goals of the campaign, and features social media posts, customizable graphics, and portrait photography guidelines so that you can participate at many different levels. 

WEBINAR
We’re also excited to offer a webinar further explaining the toolkit and the campaign. To watch the webinar, click the link below, sign up with your info, and the video will start on the next page. Presentation begins at 3 min, 45 sec.

Click here to watch a recording of the webinar presentation. 

 

For questions about the She Is Me campaign or this toolkit, email [email protected].
 

Table of Contents

Campaign Outline

What is She Is Me?

  • She Is Me is an online campaign to celebrate 100 years of League work through the inter-generational stories of our real League of Women Voters members.

  • The goal of She Is Me is to generate awareness of the League of Women Voters among new audiences, focusing on cultivating the next generation of LWV supporters.
  • The She Is Me campaign is a project of the national LWV office, and local and state Leagues are invited to join! Please know that participation in She Is Me is not a mandate from the national office. We would love to see Leagues engage in the campaign, but please do not feel pressured to do so if your League is unable or has other priorities.

How does She Is Me work with our other 100th anniversary celebrations?

  • We know Leagues across the country have already begun celebrations and plans around the 100th anniversary. You may have already seen our 100th anniversary toolkit and resources to help with these activities. These resources are focused on helping Leagues celebrate the 100th anniversary of our organization and the 19th Amendment from a historical perspective.
  • She Is Me is LWVUS's digital (online) campaign focused on reaching new audiences with a general re-introduction of the organization. Leagues are welcome to take part in this LWVUS campaign.
  • As Leagues have capacity to participate in She Is Me, this She Is Me toolkit is meant to help them do so. It is not meant to replace anything Leagues are already doing to celebrate our 100 years.

When will She Is Me happen?

  • She Is Me will officially launch on August 15, 2019, near the 99th anniversary of the ratification of the 19th Amendment.
  • The campaign will be ongoing, starting in 2019 and running through the 2020 election.

Who will be featured in She Is Me?

  • The national She Is Me campaign will feature stories of real League members of different backgrounds, generations, and locations—even genders! The campaign will launch with six powerful, inspirational women members and will feature more members of other genders throughout the campaign.
  • Your League can participate by highlighting stories of your amazing local and state League members!

Why is it called ‘She Is Me’?

  • As we celebrate our 100th anniversary and the inclusion of women in the voting franchise, we want to tell the diverse stories of our members—from “legacy members” to “next generation” and everything in between.
  • The phrase “She Is Me” proudly asserts LWV as a women-led organization which believes in the power of women to create a more perfect democracy.  It links our current inter-generational member stories to those of the women who built and powered our organization.
  • The phrase also has flexibility in that new potential supporters can look at stories of our female members and say, “Wow, she is me!” While acknowledging our organization’s female empowerment, it’s equally as powerful to display allies of other genders who boldly say, “She is me!”

How can your League participate in She Is Me?

  • Your League can celebrate She Is Me in a variety of ways! From something as simple as a Twitter post using the #SheIsMeLWV hashtag, to an inspirational post featuring a member story of your League, there are several levels at which Leagues can engage with She Is Me.
  • Read on to see some of the things your League can do to participate in She Is Me.

Messaging Guidelines

These guidelines and best practices are created to help Leagues share, promote, and engage with the She Is Me campaign via their individual social networks, while still maintaining the integrity of the League of Women Voters brand and core message of the campaign. Post about our featured members, or create posts that highlight your own inspirational members. See more guidance on how to "cast" members in the photography guidelines below.

Tone and Voice
The She Is Me campaign celebrates the diversity and perseverance of LWV members across generations, and bridges the gap between our 100-year legacy and the contemporary voices on the front line of our League’s advocacy efforts today. We encourage Leagues to share the content provided below along with their own stories related to the campaign by using the #SheIsMeLWV hashtag. We also encourage you to share posts of other #SheIsMeLWV engagers like other Leagues, individual League members, and LWVUS. 

Since much of our campaign will unfold on social media, we encourage you to use a conversational voice that still feels appropriate and authentic to your League’s overall positioning.

Hashtag Usage
Hashtags are an important way to share and discover new content on social media that may be relevant to potential followers, supporters, or future League members. When using hashtags while sharing LWV-branded She Is Me copy, please use the official hashtag for the campaign: #SheIsMeLWV. Additional hashtags that can be used include #LWV100 and #votingrights


Social Media Content

Sample posts and styles for Facebook, Twitter, and Instagram are displayed below. Leagues can use these posts verbatim or create their own. Leagues are welcome to use their posts about She Is Me to direct users to their own email sign ups, websites, donation forms, and membership forms. We expect to add more assets (graphics, graphic elements, sample language, etc.) for Leagues to download and utilize throughout the campaign. 


Facebook

Sample Facebook Posts for She Is Me

•    A century ago, our founders believed that citizens should play a critical role in advocacy. #SheIsMeLWV celebrates the generations after them that are working to keep that vision alive. #LWV100

•    She works with young people to help ensure they’re prepared to play an active role in our democracy. She shows up for new citizens on their biggest day to help them become voters. She advocates at the state legislature for fair district maps.
That’s how much she cares about your voting rights. 
She’s a member of @[tag your local league]. #SheIsMeLWV 

•    Nothing swells the heart more than seeing families or groups of friends show up at rallies or voter registration drives. Working together to create long-lasting change is exactly the kind of thing we signed up for! #SheIsMeLWV. 

•    #SheIsMeLWV proves that when we work together, we get things done. Support the amazing women fighting to preserve voting rights through redistricting reform, voter education, and public outreach! [Link to donate to your local League]

•    Bridging the gap between our legacy and our destiny is #SheIsMeLWV, a League-wide celebration of voting reformers from various backgrounds and experiences. Consider joining us! Together, our collective efforts can create a more perfect democracy.  [Link to join your local League]


Sample Facebook Graphics for She Is Me

She Is Me Facebook Post Mockup

 

    She Is Me Facebook Cover Photo Mockup

     

    Click here to download overlay graphics for creating Facebook image posts

    Instructions on how to replicate a Facebook post like the example above:

    Use a free program such as Canva (recommended):

    1. Download the package of graphic elements at the link above.
    2. Go to Canva.com on your desktop computer, or download the Canva app to your smart phone, and create an account. The same user name and password can be used to access both the Desktop browser version and the smartphone version of the app.
    3. Choose the Facebook post size.
    4. Choose an image as the background / main image. You can upload your own images to choose from.
    5. Upload and add the following file as the text overlay to create the design above — File name ‘LWV-Sheisme-Overlay-FB-post.png
    6. Resize the overlay graphic as needed, and ensure the overlay graphic is locked to the bottom right-hand corner of your image/post. You may need to size it so that some parts of your image are "hanging off the edge" of the boundary.

    If you prefer to use Photoshop to create campaign assets:

    1. Download the package of graphic elements at the link above.
    2. Open the file name ‘LWV-Sheisme-FB-post-layers.psd’. 
    3. This Photoshop document only requires that you place your image inside the document as the last/bottom layer. So simply add your desired picture to the document and make sure it's the bottom layer.
    4. Choose ‘File > Export > Export as… >' JPG at the lowest possible quality percentage without compromising the appearance of the image.

     

    Facebook Frame - for a member's personal profile

    A Facebook frame is a graphic you can overlay on your profile picture to indicate your support of a campaign or cause.

    She Is Me Facebook Profile Frame Mockup

    To find and use the She Is Me frame on Facebook (available at launch, on August 15): 

    1. Go to your profile on Facebook and click "Update" on your profile picture. Then click "Add Frame."
    2. Search Owner Name - League of Women Voters of the U.S. 
    3. Select frame. Make necessary adjustments if needed. 
    4. Click "Use as Profile Picture."

    Twitter

    Sample Tweets for She Is Me

    •    #SheIsMeLWV acknowledges the diversity in our voting reform efforts, while celebrating a common belief shared across generations: that our #votingrights are worth fighting for. 

    •    Whether you’re already an activist, or you’re just joining the fight, #SheIsMeLWV celebrates women like you who believe that our rights deserve defending. 

    •    #SheIsMeLWV proves that when women work together, we get things done! Join us in commemorating the amazing ways that our members are impacting voting reform. 

    •    Bridging the gap between our past and present is #SheIsMeLWV, stories of League members’ collective and individual efforts to create a more perfect democracy. 

     

    Sample Twitter Graphics for She Is Me

    She Is Me Twitter Post Mockup

     

      She Is Me Twitter Cover Photo Mockup

       

      Click here to download overlay graphics for creating Twitter image posts

      Instructions on how to replicate a Twitter post like the example above:

      Use a free program such as Canva (recommended):

      1. Download the package of graphic elements at the link above.
      2. Go to Canva.com on your desktop computer, or download the Canva app to your smart phone, and create an account. The same user name and password can be used to access both the Desktop browser version and the smartphone version of the app.
      3. Choose the Twitter post size. 
      4. Place this image in the background 'LWV-Sheisme-TW-post.png.'
      5. Upload and place your portrait on top of the white area on the left side. Cover the entire designated white area.
      6. Resize your portrait until it fits appropriately, similar to the example above. You may need to size it so that some parts of your image are "hanging off the edge" of the boundary.

      If you prefer to use Photoshop to create campaign assets:

      1. Download the package of graphic elements at the link above.
      2. Open the file name 'LWV-Sheisme-TW-post-layers.psd'
      3. This Photoshop document only requires that you place your portrait inside the document as the first/top layer. So simply add your desired picture to the document and make sure it's the top layer.
      4. After your portrait is placed on the first/top layer, right-click > choose ‘Create Clipping Mask’
      5. Choose ‘File > Export > Export as… >' JPG at the lowest possible quality percentage without compromising the appearance of the image.

      Instagram

      Sample Instagram Posts for She Is Me 

      •    #SheIsMeLWV unites the legacy of all women voters through a shared belief: that by working together, we can create a more perfect democracy.  

      •    We’re all in this together. #SheIsMeLWV is about protecting the legacy of women voters by championing the diverse experiences of voting reform activists across the country. 

      •    #SheIsMeLWV represents the varied paths we sometimes take to becoming the activists and leaders we are today. Regardless of background or generation, when women work together, we get things done.  

      •    Our goal is to bring voters from all backgrounds together for #grassroots, democratic reform. #SheIsMeLWV represents our collective efforts to achieve that goal. 

       

      Sample Instagram Graphics for She Is Me 

      She Is Me Instagram Post Mockup
      She Is Me Instagram Profile Mockup

       

      Click here to download overlay graphics for creating Instagram image posts

      Instructions on how to replicate the Instagram post above:

      Use a free program such as Canva (recommended):

      1. Download the package of graphic elements at the link above.
      2. Go to Canva.com on your desktop computer, or download the Canva app to your smart phone, and create an account. The same user name and password can be used to access both the Desktop browser version and the smartphone version of the app.
      3. Create a post with custom dimensions instead of the standard Instagram square (Correct dimensions should be 1080px width x 1350px height.
      4. Upload and choose your portrait as the background.
      5. Add the following file as the text overlay to create the design above — File name 'LWV-Sheisme-Overlay-IG-post-portrait.png.'

      If you prefer to use Photoshop to create campaign assets:

      1. Download the package of graphic elements at the link above.
      2. Open the file name 'LWV-Sheisme-Overlay-IG-post-portrait-layers.psd'
      3. This Photoshop document only requires that you place your portrait inside the document as the last/bottom layer. So simply add your desired picture to the document and make sure it's the bottom layer.
      4. Choose ‘File > Export > Export as… >' JPG at the lowest possible quality percentage without compromising the appearance of the image.

      Telling Member Stories: She Is Me Story and Portrait Photography Guidelines

      If your local or state League would like to participate in She Is Me by highlighting your own member stories, here are some guidelines and tips for featuring your members.

      Who: “Casting” Your Member Characters

      •    Diversity of cultural background/race is critical for this campaign. Diversity of age is also critical, so keep this in mind when choosing members to highlight with these campaign portraits. 

      •    Consider your member’s “League story” and how that might resonate with potential new supporters of your League.

      How: General Tips for Taking Pictures

      •   If you know one, encourage a professional or amateur photographer to participate in the campaign on a volunteer basis. You may discover a member or ally is passionate about both photography and the mission. Alternatively, a nice smart phone camera with portrait mode can also create powerful shots.

      •    Use our example pictures below as a creative direction to mimic.

      •    No matter what camera you’re using (smart phone or otherwise), be sure to frame the subject from about mid / upper-thigh to head – with room above the person’s head. 

      •    Ensure the flash is OFF if using a smart phone or on-camera flash. If you have access to equipment for an off-camera flash, that is great to utilize.

      •    Ensure the front of the subject is lit with the most direct light (whether that’s natural sunlight or artificial light). 

      •    Try to avoid strong shadows inside the frame. The best natural lighting is at dawn, dusk, in the shade, or on a cloudy/overcast day. 

      •    Try and have the subject pose naturally. Experiment with different postures, placement of hands, arms, etc. 

      Where: Picking Your Picture Setting

      •    Ideally your subjects/portraits are taken outdoors, in a local environment that speaks to their personal story (for example, in front of a local college building if a member has been involved in registering those students to vote. Or a generic rural setting if a member’s League is in a small rural community). Prioritize outdoor environments for photo shoots. 

      Why: Telling Your Member Story

      •    Keep your story short - ideally it will fit in one social media post. You may need to create different versions of the story for different platforms (remember: Twitter is limited in character length!).

      •    Generally, the three parts to a She Is Me character story are: 1. how they first encountered or joined your League, 2. their focus of work with your League, 3. inspirational conclusion - how their work moves democracy forward.

      •    Always include a picture of your featured member when you post their story. Use our provided graphic overlays to enhance your picture and make it fit in the campaign.

      •    Remember to use the hashtag #SheIsMeLWV!

      •    You can also post the photo of your featured member with one of the generic sample posts from above instead of their story.

      She Is Me Portrait Examples1
      She Is Me Portrait Examples2