As the League's digital communications senior manager, Lilly strengthens LWV's relationship with its audience via email, social media, and additional web, video, and graphic content. She leads efforts enhancing the user experience on LWV.org, such as January 2022's complete site revamp; this revamp won a W3 Gold award and a Ragan Communications Award. Ongoing work include audits to supercharge the site's accessibility and content optimization.
Lilly also leads the League's email marketing, video production, blog, and Search Engine Optimization (SEO) strategies. Past projects in these fields include the development and promotion of LWV's 2024 Election PSAs and the implementation of the 2023 Women's Inequality Day campaign. She supervises LWV's digital communications coordinator, Stephanie Hernandez.
Her past work has centered on using communications to empower individuals impacted by trauma, from military veterans to assault survivors. This includes website design, customer relations management (CRM), case management, blogging, video creation and editing, social media marketing, and, in one instance, sampling gourmet candies. Lilly is also a creative writer and has been published in plain china., a national anthology.
Lilly lives in Washington, DC with her cats Tybalt and Dill Pickles and a rotating cast of rescue animals.