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LWV Brand Standards and Logo Files

All LWV materials created moving forward—for both digital and printed materials—must adhere to this Brand Standards document.

League of Women Voters

The League of Women Voters visual system is designed to be dynamic and recognizable, and our logo is the cornerstone of our brand. It is very important to maintain the integrity and consistency of our trademarked name and logo. These Brand Standards will help the nationwide organization maintain a unified look—a branding tactic that is both essential to our legal ability to protect our trademark, as well as creating a trusted visual face that will establish brand recall with our supporters (and those we hope will soon become supporters!).

The name and logo have been legally trademarked by LWVUS and are owned by LWVUS on behalf of all the state and local chapters who are part of our organization. Hence, LWVUS is responsible for protecting our brand and, in turn, those who are part of our family need to use it appropriately. We have established these guidelines in order to maintain the integrity of and reinforce our identity.

Please note that the blue "box logo" and any LWV logos with serif font have been retired and should be replaced by the assets available for download below.

This document is organized to assist you in identifying how to use the logo in both digital and print mediums. In both applications, the standards address requirements pertaining to the following:

  • logo design
  • logo colors
  • presentation of the League name
  • use of the registration mark
  • impermissible variations
  • production tips


Brand Standards At-A-Glance

Compressed version of both LWV and & VOTE411 brand standards, broken down into three main buckets:

  • Fonts
  • Colors
  • Logos

Click the button below to download our brand standards: at-a-glance.


We strongly encourage Leagues reviewing the brand standards at-a-glance to do so in conjunction with our branding webinar from April 2024.

LWV Brand Standards

Contains guidance for LWV logo brand standards, specific logo requirements, and visual system requirements. Please note that all LWV materials created — for both digital and printed materials — must adhere to this Brand Standards document.

view LWVUS Brand Standards

General Logo Files
General LWV logo files. Top left is the LWV red and blue logo with "League of Women Voters of the United States" in text. Bottom right is the black and white LWV logo.


All LWV general logos, including full name and simple LWV versions.

click to download lwv general logo files

State and Local League Logos
Example of LWV state and local logos. Top example is a sample email signature from "Taylor Smith" using a LWV red and blue logo. "League of Women Voters of Franklin" is in text. The bottom right logo is a black and white LWV logo with the same phrase in text.


Find and download your state and local League logos.

find your state and local league logo

Alternate Logos Package
Collage of alternate LWV logos. Featured is a sample Twitter post from LWV Franklin with the LWV pride logo, a "League of Women Voters of Franklin" sample Facebook profile using the LWV red logo, and the blue "League of Women Voters" logo.


This file includes variations of the LWV logo, including pride flag logos, white and black logos, and logos sized for both the square and circle dimensions of Facebook, Twitter, and Instagram profiles. More information about our Visual System Standards for Social Media can be found on page 26 of the Brand Standards. 

*Please note when uploading an avatar on Facebook, you may need to adjust the default crop. You can find a screenshot of how to accomplish this here.*

click to download lwv alt logos package

Photo/Video Release Guidance

This waiver and notice template are for Leagues to use when conducting photo and video shoots of your events. It is important to use these forms in order to protect our right to photos and videos recorded for organic and promotional use.

view lwv photo/Video Release guidance

LWVUS Merch Portal
Screenshot of LWVUS Merch Portal


Visit the LWVUS Merch Portal, where League leaders may order materials for their work across the country.

access lWVUS Merch Portal

LWVUS Flickr Page
Collage of images from LWVUS flickr site


We encourage Leagues to use photos from our Flickr site in their promotional materials.

access lWVUS Flickr Site

VOTE411 Brand Standards and Logo Files
Collage of VOTE411 logos and social media promotional materials.


Contains guidance for VOTE411 logo designs, logo colors, and production tips.

*There is a wide range of colors outlined in the VOTE411 brand kit to use when creating promotional items or graphics. We strongly recommend not mixing VOTE411 brand colors with the LWV branded colors.*

view voTE411 Brand Standards and Logo guidance