National Association of Broadcasters and League of Women Voters Launch Voter Education PSA Campaign

WASHINGTON, D.C. – The National Association of Broadcasters (NAB) and the League of Women Voters (LWV) today announced the launch of a voter education campaign featuring public service announcements (PSAs) made available through NAB’s 2020 Election Toolkit. The campaign will air from August 3 to Election Day on November 3.

The PSAs encourage citizens to participate in democracy by registering to vote, learning about issues and political candidates, and casting their ballots on or by Election Day. The PSAs direct voters to VOTE411.org, a nonpartisan resource for general and state-specific election information run by the League of Women Voters Education Fund. 

The PSAs are available in English and Spanish for TV and radio and can be found here.

“The right to vote and a free press are intrinsically linked pillars of American democracy,” said NAB President and CEO Gordon Smith. “As ‘first informers,’ local radio and TV stations understand the indispensable role they play in helping citizens exercise their right to vote. We thank LWV for their collaboration and I encourage TV and radio broadcasters to air these PSAs as they strive to create an informed and engaged electorate.”

“For 100 years our organization has worked to empower voters and defend democracy. This year as Americans prepare to cast their ballots in the middle of a pandemic, accessible information is more important than ever,” said Jeanette Senecal, Senior Director of Mission Impact for the League of Women Voters. “We are proud to partner with NAB to reach more voters in this critical election year.”

In February, NAB introduced its 2020 Election Toolkit, a print and online resource to help local broadcast radio and television stations with their news coverage of the 2020 presidential, congressional and local elections. 

About NAB

The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

About LWV

The League of Women Voters envisions a democracy where every person has the desire, the right, the knowledge, and the confidence to participate. We believe in the power of women to create a more perfect democracy. Learn more at www.lwv.org.

About Vote411

VOTE411 is committed to ensuring voters have the information they need to successfully participate in every election. Whether it's local, state or federal, every election is important to ensuring our laws and policies reflect the values and beliefs of our communities. 

CONTACT: Caitlin Rulien | 202-263-1329 | [email protected]