Women Drive Democracy: League of Women Voters Brand Partnerships Boost Civic Engagement

WASHINGTON — The League of Women Voters is proud to collaborate with major brands to encourage voter engagement and civic empowerment in 2024. The 104-year-old grassroots civic organization will join forces with Macy’s Inc. (which includes Macy’s, Bloomingdale’s, and Bluemercury), Lyft, and Microsoft to promote active participation in the democratic process to both employees and consumers, providing nonpartisan election information, and registering and mobilizing voters.  

Collaborations with women-led organizations like the League of Women Voters not only signify a commitment to diversity and inclusion but reflect a growing acknowledgment of the pivotal role women play in driving democracy and their voting power. With active Leagues in all 50 states and more than 750 local volunteer chapters nationwide, the League of Women Voters works in communities across the country to empower everyone to fully participate in our democracy.  

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“Women are the backbone of our democracy, and the League of Women Voters is thrilled to work with aligned brands to help women power the vote again in 2024,” said Kelly McFarland Stratman, chief of staff & interim co-CEO for the League of Women Voters of the United States. “These strategic partnerships with some of the nation’s most visible and trusted companies will help amplify our impact to reach more voters and create a more inclusive democracy.” 

Utilizing the League’s nonpartisan elections tool, VOTE411.org, its digital organizing tool, League in Action, and in-person organizing in collaboration with local League chapters, the brands will provide resources, information, and support to hundreds of thousands of voters and ensure that every voice is heard. Some partnerships will also connect employees and/or consumers to local League chapters for opportunities to become civic leaders in their own communities.  

“At Macy’s, Inc. we aim to empower more voice, choice and ownership for colleagues, customers and communities and believe in the power of civic participation,” said Bobby Amirshahi, Macy’s, Inc. SVP and Head of Corporate Communications, Social Impact and Government & Public Affairs. “We are committed to offering our Macy’s, Inc. colleagues nonpartisan election tools and resources to ensure that everyone has access to make their voices heard at the ballot.” 

“Microsoft is proud to enable members of our Women @ Microsoft employee resource group to engage civically in their communities this year,” said Dave Leichtman, Director of Corporate Civic Responsibility. “Partnering with a trusted, national, women-led organization like the League of Women Voters, our employees can maximize their civic impact and bring comprehensive voter education to communities that need it most.” 

“Transportation should never be a barrier to accessing the polls,” said Kristin Sverchek, president of Lyft. “Access to affordable and reliable transportation can be a challenge for some communities. That’s why Lyft is proud to partner with the League of Women Voters—an organization with strong grassroots presence and long-standing community ties—to distribute over $50,000 in ride credits and reduce transportation barriers this election year so everyone can get to the polls.”  

The League of Women Voters, the nation’s oldest grassroots civic organization, works to ensure that every eligible person has equal access to the ballot and has the tools to participate in the electoral process. Working with Macy’s Inc., Lyft, Microsoft, and several more brands and organizations over the course of the year will help the nonprofit achieve its goal to reach and empower 7 million voters ahead of the 2024 elections. 

To learn more about partnering with the League of Women Voters or view the complete list of brands the organization supports, click the button below or email [email protected].

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